Functional Model of Residential Consumption Elasticity under Dynamic Tariffs

Kamalanathan Ganesan, João Tomé Saraiva, Ricardo J. Bessa

One of the major barriers for the retailers is to understand the consumption elasticity they can expect from their contracted demand response (DR) clients. The current trend of DR products provided by retailers are not consumer-specific, which poses additional barriers for the active engagement of consumers in these programs. The elasticity of consumers’ demand behavior varies from individual to individual. The utility will benefit from knowing more accurately how changes in its prices will modify the consumption pattern of its clients. This work proposes a functional model for the consumption elasticity of the DR contracted consumers. (...)